Today I attended a course on writing for the internet. It was very interesting and cemented most of my knowledge about online scanning and SEO keywords, but I found some tasty and enlightening stats that I thought I would share. Those looking for more info nuggets should also take a look at Jacob Nielson’s research on reading the web, which for me was also a new discovery.
What percentage of words are read on a webpage?
28 - Leo Reynolds via Flickr
What percentage slower do we read webpages compared to physical documents/books/novels?
25 - Billa via Flickr
What percentage of online activity uses a search engine to find content?
80 - chrisinplymouth via Flickr
What percentage of time is spent looking at the left/right sides of a webpage?
How many words of a paragraph do we read before we decide to read a entire webpage?
2 - Horrgakx via Flickr