New Semester, new unit. This term will be mostly learning about the perils and fortunes of advertising. It already is proving to be a very interesting topic, as most interesting facts came out of my first lecture. Some of them are:
- Every year 30 million different poster/press ad are made in the UK.
- The average 35 year old will have seen 150,000 different advertisements; the majority of them will have been seen at least 6 times.
- The average well produced ad costs £1 million to make, while it costs £60 million to 10 minutes of national prime time TV airtime.
- On average at least 10% of the product’s price is worked into the advertising budget – so the cost of advertising is always passed onto the consumer.
- George Orwell was a copywriter in the 1930’s.
- As was Salman Rushdie in the 50’s/60’s.
- Ridley Scott directed this nostalgic Hovis advert as well as the first big campaign for Apple Mackintosh. It has been voted the most popular advertising in the UK, in a poll by the Independent.