7 things I have just learnt about advertising…

New Semester, new unit. This term will be mostly learning about the perils and fortunes of advertising. It already is proving to be a very interesting topic, as most interesting facts came out of my first lecture. Some of them are:

  • Every year 30 million different poster/press ad are made in the UK.
  • The average 35 year old will have seen 150,000 different advertisements; the majority of them will have been seen at least 6 times.
  • The average well produced ad costs £1 million to make, while it costs £60 million to 10 minutes of national prime time TV airtime.
  • On average at least 10% of the product’s price is worked into the advertising budget – so the cost of advertising is always passed onto the consumer.
  • George Orwell was a copywriter in the 1930’s.
  • As was Salman Rushdie in the 50’s/60’s.
  • Ridley Scott directed this nostalgic Hovis advert as well as the first big campaign for Apple Mackintosh. It has been voted the most popular advertising in the UK, in a poll by the Independent.

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